The pink trend, which first appeared on the catwalks with Valentino’s fuchsia dream fall/winter collection last year, exploded onto the scene when the first images from Greta Gerwig’s live-action Barbie movie set surfaced.
Fashion enthusiasts fell crazy for the rose tint, starting a frenzy that spread through social media and red carpets worldwide.
Now that rose-hued spring designs are hitting the high street, we can be sure that another wave of pink craze will hit this summer. The Barbie movie will be released in July.
According to Cliff Bashforth, general director of Colour Me Lovely, “fashion trends have embraced a cheerful attitude to style as we move past Covid and seek escapism from the present world concerns.”
The tendency, according to Laurie Pressman, vice president of the Pantone Color Institute, may be dated back to the last ten years as established color associations have started to fade.
This movement started at the same time that gender lines started to erode, she says, and at that point, we started to ignore all color conventions.
Pink evolved into a lifestyle color that can be seen in both restaurant and home interior design, becoming symbolic of the erasure of gender boundaries.
Are you unsure about how to wear pink as we approach spring and summer?
Pressman asserts that pink may be worn in a variety of ways in spring, whether it is subtle or overt.
“Self-expression and self-curation are in vogue right now. There is no one right way to wear a color; the more creative and daring, the better.
That doesn’t mean you have to make like a red carpet starlet and don a flowing fuchsia gown.
“Of course you don’t need to wear pink head to toe,” says Bashforth.
“A splash in the form of accessories, such as a bag, can elevate an old outfit. Alternatively, you could switch out a plain white T-shirt and invest in a shade of pink that is flattering on you.”
Fashion ‘rules’ are meant to be broken, but if you’re unsure what suits, base your choices on whether your skin is warm-toned (meaning you tan easily and suit gold jewellery) or cool-toned (meaning you have a tendency to burn and suit silver).
According to Bashforth, cooler complexion tones look wonderful in cerise or hot pinks, as well as most hues from dusty rose to brilliant fuchsia.
“But, coral or salmon pinks always look their best on warmer complexion tones.”
If you’re wondering what to wear with it, Pressman advises blending various pink hues to produce “new harmonies and complementing color statements.”
Hence, blending a vivid raspberry with rose and a mauve tone with fuchsia undertones.
Cool blues and greens also go well together, which is why pink looks great with denim.
Next, Pressman explains, “you could bring in a variety of blue tones, including a sapphire blue, royal blue, and a more nautical blue tone.”