Entertainment One has unified film, TV, and digital production with Steve Bertram and John Morayniss now co-presidents of the consolidated operation.

Independent studio eOne signaled its intention to align TV and film earlier this year and the sales teams have already come together under Stuart Baxter, who has proceeded to bring in Dan Gopal and Joyce Yeung, both of whom have studio experience.

Uniting production and development was a natural next step, Morayniss told Variety. “As we put that sales structure together we asked why stop there,” he said. “There was an ‘a-ha moment’ for us a while ago when we did ‘Sharp Objects.’ We optioned Gillian Flynn’s book to develop as a feature, but after we started developing, it occurred to us that this is a very complicated story and to do it justice it made more sense as a series, so we pivoted very quickly on that.”

The series, which has been penned by “UnReal” writer Marti Noxon and stars Amy Adams (“Arrival”), was ordered by HBO and is now in post-production.

The kids and family business, which controls the “Peppa Pig” brand, and music division will remain separate operations and there will still be separate film and TV development teams, but the restructure is designed to change the mindset to new projects, and film and TV are not now considered separate operations.

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