Australia announces bid to win back tourists

When we do go outside again, what will it be like?

Over the weekend, Tourism Australia — the country’s national travel organization — called upon a couple of well-known mates to connect couches across the country and answer that very question.

Streamed on Facebook, the virtual event “Live from Aus” transported viewers to 36 destinations down under. The two-day program was filled with famous Australian travel experiences and hosted by zookeepers, chefs and even a pair of Chris Hemsworth‘s personal trainers.

“Everyone has been cooped up in units and apartments, so what we have is very appealing in terms of the wide-open spaces and beautiful landscapes,” Matt Wright, an animal expert who introduced the event, said while a crocodile snapped playfully at his feet.

It’s all part of an ongoing push by Tourism Australia to inspire Aussies to travel locally once it is safe to do so.

The coronavirus pandemic has halted international travel for the foreseeable future. But, as restrictions begin to ease in Australia, domestic travel is being seen as a big step forward in the road to recovery.



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