Cloud storage service Dropbox has celebrated its 10 year anniversary with an extensive global rebranding.
“Today we’re announcing the biggest change to Dropbox’s look in our 10-year history,” the company said in a blog post.
According to them, “as our mission has evolved from keeping files in sync to helping keep teams in sync, we realized our brand needs to change, too. Our new brand system shows that Dropbox isn’t just a place to store your files—it’s a living workspace that brings teams and ideas together. The look is expressive, with vibrant colors, rich imagery, a versatile typeface, and playful illustrations.”
“Our new design system is built on the idea that extraordinary things happen when diverse minds come together. We communicate this visually by pairing contrasting colors, type, and imagery to show what’s possible when we bring ideas together in unexpected ways.”