Netflix has again raised the monthly price of its most popular streaming plan, with the two-stream HD tier now priced at $10.99

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Netflix has again raised the monthly price of its most popular streaming plan in the U.S., with the two-stream HD tier now $10.99 per month for new subscribers — while existing customers will be moved to the new rate over the next several months. That’s up $1 per month from the previous $9.99 monthly fee.

The company also increased the monthly fee for its four-stream “family plan,” from $11.99 to $13.99 per month. That “premium” tier also includes select content in Ultra HD 4K format.

Shares of Netflix hit a new all-time high on news of the price hikes, climbing more than 4% and peaking at $192.80 per share in Thursday morning trading.

Wall Street analysts have speculated that Netflix would ratchet up its pricing, as content costs continue to balloon. The company is spending around $6 billion on programming this year, projected to rise to $7 billion in 2017. Netflix says it expects to operate with negative free cash flow for several years, and has turned to debt markets to help fund content expenses.

Full Story Netflix has again raised the monthly price of its most popular streaming plan, with the two-stream HD tier now priced at .99

Netflix has again raised the monthly price of its most popular streaming plan, with the two-stream HD tier now priced at $10.99

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