Worldwide shipments of devices, PCs, tablets and mobile phones, totaled 2.28 billion units in 2017, according to Gartner. Shipments are on course to reach 2.32 billion units in 2018, an increase of 2.1 percent.
Two markets will drive overall growth in device shipments in 2018. First is the mobile phone market, led by the high-end smartphone segment. Second is the premium ultramobile market, where thin and light Apple and Microsoft Windows 10 devices are stimulating higher demand.
“Consumers have many technologies to choose from, which poses two main challenges for vendors. The first is to compete for wallet share, given how many devices consumers own. The second is to deliver value and maintain relevance — to offer the right device to the right audience,” said Ranjit Atwal, research director at Gartner. “We will see more buyers focusing on value, rather than just price, and therefore considering higher-priced devices.”
PC market will be flat in 2018
Gartner forecasts that shipments of traditional PCs will decline by 5.4 percent in 2018 (see Table 1), with notebooks showing the steepest decline (6.8 percent). The premium ultramobile market will be the only PC segment to achieve growth in 2018, without which the overall PC market would decline.
“DRAM costs have doubled since June 2016, and PC providers have increased PC prices since the first half of 2017,” added Atwal. “This trend is likely to continue into 2018, until DRAM cost trends reverse.”
Worldwide device shipments by device type, 2016-2019 (millions of units)
Source: Gartner (January 2018)