Zoho launches products for website optimization, cloud app

Zoho launched two new products—Zoho PageSense, a new piece of website optimization software that helps marketers improve conversion rates by visualizing, testing, and measuring visitor behaviour patterns, and Zoho Flow, a drag-and-drop integration platform that allows users to create flexible workflows between cloud applications.

Zoho also released a new version of its DIY website builder, Zoho Sites which now has a new, clutter-free interface, and more customization options, allowing users better creative control over their design.

“Zoho PageSense and Zoho Flow, together with the completely reinvented Zoho Sites, all of which are part of Zoho One, take the Operating System for Business to a whole another level,” said Sridhar Vembu, CEO, Zoho Corp. “These new applications are offered both on a stand-alone basis, as well as part of the Zoho One suite. Existing Zoho One customers get these new applications automatically for no additional payment, something that is unprecedented in the industry and illustrate the compelling value proposition behind the Zoho platform.”

Zoho PageSense

Zoho PageSense integrates with a range of marketing and web analytics tools, making web design and development a more comprehensive, data-backed activity.

“I was impressed by how powerful yet easy to use Zoho PageSense was. The interface was so intuitive I was able to set up an experiment right away. The speed of getting things done was on par with the best in the industry. Now that the era of ‘launch and see’ is over and experimentation has to be built into the DNA of any organisation, this tool is much needed in the industry,” said Peep Laja, founder and principal of ConversionXL.

Here are feature highlights of Zoho PageSense:

A/B Testing for Website: Marketers can use the visual editor to create and A/B test different variations of the same web page without performing manual code changes. The A/B testing tool is particularly helpful for refining web page layout, content, messaging and design before implementing the changes throughout the website. The Forecast feature of A/B testing estimates the probable conversion rate that each variation will achieve even before the test is completed.

Heatmaps: This tool provides a visual representation of visitors’ clicking and scrolling pattern on the website. By observing the intensity of the Heatmap, marketers can see immediately how often visitors interact with each website element. In addition to this, Scrollmaps show how far visitors travel down a web page. Combining information from the Heatmap and Scrollmap reports enables marketers to determine if a visitor is performing the expected action on a web page.

Funnel Analysis: This provides a breakdown of how visitors drop off a website as they move through a series of pages. Identifying the page with the most drop-offs helps the marketer target particular pages for improvement, increasing the website’s overall conversion rate in the process.

Integrations with Zoho and third-party apps: Zoho PageSense is easily integrated with Zoho Sites. Third-party integrations include Google Tag Manager, Google Analytics, Google AdWords, KISSmetrics, Mixpanel, and Clicky. More integrations with products from Zoho and other vendors are planned.

Chrome extension: The Zoho PageSense Chrome extension allows users to build A/B test variations and Heatmaps for any web page without manually accessing the page through the web application. The Chrome extension also supports viewing reports on live pages and conducting experiments on pages behind login sessions.

Zoho Flow

Zoho Flow’s no-code interface lets users easily create workflows, aiding flow of information between applications and automating routine tasks.

Inside Zoho Flow:

User-friendly builder: The workflow builder removes most of the complexity or limitations usually faced when building integrations. Users can connect their apps by dragging and dropping them into the builder. They can make edits in their workflow, and rearrange actions to quickly adapt to their dynamic business needs. Workflows are displayed visually helping users understand how their information flows to coordinate processes between apps.


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